What is an Online Tasting and How Does it Work?

In our own little bubble, we sometimes assume that everyone understands what an online tasting is. However, more often than not, we find ourselves explaining exactly what it entails and how it works. After all, the concept of tasting wine, beer, chocolate, or any gourmet product virtually might seem unusual at first. How can you have a tasting online, right?

But the truth is, online tastings have become a fantastic way for teams, friends, and groups across the world to connect, learn, and share a unique experience without being in the same physical space. Here’s how it all works.

What is an Online Tasting?

An online tasting is a guided tasting experience where participants receive a curated selection of products (wines, beers, chocolates, or other gourmet items) delivered to their doorstep. The tasting is then conducted via a live virtual session, where an expert host leads the group through the tasting journey, sharing insights about the flavours, origins, and best ways to enjoy each item.

Online tastings are interactive, engaging, and designed to be a seamless experience, whether you’re a team looking for a fun virtual activity, a company hosting a corporate event, or a group of friends celebrating a special occasion.

Interestingly, online tastings are actually nothing new. The DO in Jerez started offering online sherry tastings as early as 2010. However, what truly highlighted how they could be incorporated into corporate and work events was the COVID-19 pandemic, when people couldn’t gather for Christmas celebrations and relied on Zoom and other online meeting platforms to stay connected while working remotely. This shift made virtual tastings an essential way to maintain team engagement, celebrate milestones, and enjoy shared experiences despite physical distance.

How Does an Online Tasting Work?

  1. Choose Your Tasting Format: Select from wine, beer, chocolate, cheese, or even coffee tastings, depending on your group’s preferences.
  2. Receive Your Tasting Kit: Each participant receives a package containing the selected products, tasting notes, and pairing recommendations.
  3. Join the Live Tasting Event: Connect via Zoom, Microsoft Teams, or your preferred platform for a guided session led by an expert.
  4. Learn and Enjoy: The expert will guide you through each tasting, explaining the origins, aromas, flavors, and pairing tips.
  5. Ask Questions & Interact: Participants can engage with the expert, ask questions, and share their impressions with the group.

Why Choose an Online Tasting?

  • Connect with Colleagues & Friends: Bring people together, no matter where they are in the world.
  • A Unique & Interactive Experience: Learn from experts and explore new flavors in a fun, engaging way.
  • Convenience & Flexibility: No need to travel – the experience comes directly to your home or office.
  • Customizable for Any Occasion: Perfect for corporate team-building, client entertainment, private parties, or special celebrations.

Who Are Online Tastings For?

  • Corporate Teams & Remote Workforces: Strengthen team bonds with a shared experience.
  • Client Engagement & Networking: Impress clients with a sophisticated yet accessible event.
  • Friends & Family Celebrations: Birthdays, anniversaries, or casual get-togethers with a twist.
  • Wine & Food Enthusiasts: Discover new flavors and deepen your appreciation for quality products.

Ready to Host an Online Tasting?

If you’ve never experienced an online tasting before, now is the perfect time to give it a try. Whether you’re looking to engage your team, impress clients, or simply enjoy a unique evening with friends, an online tasting delivers all the fun, flavor, and learning of an in-person event – from the comfort of your own home.

Contact us today to start planning your online tasting experience!

Post Tags :

Share :

Are you looking for a tasting event for your friends, colleagues or clients?

Drop us a line to speak to an Event planner

Woman dressed in yellow and white opening a bottle of wine for a wine tasting · Tasting Experience
en_GBEnglish (UK)