The Benefits of Corporate Gifting

man receives a corporate gift at work

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Buying staff presents can be a good idea because it can help to improve morale and motivation among employees. It can also serve as a gesture of appreciation and recognition for their hard work and contributions to the company. Additionally, it can help to foster a positive and supportive work environment, which can ultimately lead to improved productivity and job satisfaction. But don’t take our word for it. Take a look at what some experts in the field say about it.

John Ruhlin

“Gift-giving is a powerful way to build connections and strengthen relationships. In the corporate world, it can be used to show appreciation and gratitude, foster loyalty, and even build sales.” John Ruhlin, author of “Giftology”

In his book “Giftology,” John Ruhlin advocates for the strategic use of gifts in business and personal relationships. He argues that gifts can be a powerful tool for building deeper connections and stronger relationships, and that they can be used to accomplish a variety of goals, such as:

  • Showing appreciation and gratitude
  • Building loyalty and trust
  • Creating opportunities for deeper engagement
  • Building sales and generating referrals

Ruhlin emphasizes the importance of understanding the recipient’s interests and needs when choosing a gift, as well as the art of packaging and presentation. He also stresses the importance of being thoughtful, generous and timely when giving gifts to make them more meaningful. He encourages readers to be strategic and intentional when giving gifts in order to maximize their impact and reach their desired outcome.

Diane Gottsman

Corporate gifting can help to build strong relationships, foster a positive work culture, and even increase employee retention.

Diane Gottsman suggests that corporate gifting is a way to express appreciation and gratitude to employees, clients, and business partners. She believes that corporate gifting can be a powerful tool for building stronger relationships, fostering a positive work culture, and even increasing employee retention.

She recommends to choose gifts that are personalised and thoughtful, rather than generic or impersonal. She also encourages to be aware of cultural considerations when giving gifts. So if your planning a tasting experience for your team you may want to consider an alcohol free event if you have members who are teetotal.

She also suggests that corporate gifting should be used as a complement to verbal recognition, monetary incentives, or other forms of appreciation. She believes that gifts should be given as a way to show employees that their hard work and dedication are valued, and to make them feel appreciated and respected.

Dr Paul White

Corporate gifting is a way to show your employees that you appreciate their hard work and dedication. It can also help to build a sense of camaraderie and community within the office.” Dr. Paul White, organizational psychologist and co-author of “The 5 Languages of Appreciation in the Workplace”

In his book “The 5 Languages of Appreciation in the Workplace,” Dr. Paul White and co-author Gary Chapman discuss how to effectively show appreciation to employees in a way that is meaningful to them. They argue that everyone has a “primary language” of appreciation, and that it’s important to understand and speak that language in order to effectively show appreciation.

One of the languages of appreciation they mention is “gift giving” which they consider as a way to show appreciation through tangible gifts. They argue that gifts can be a powerful way to show employees that they are valued and appreciated, and to create a sense of camaraderie and community within the office.

They suggest that gift-giving should be done thoughtfully, with the employee’s interests and needs in mind. They also recommend that gifts should be given in a way that is timely and appropriate, and that the packaging and presentation should be thoughtful and meaningful.

They encourage the use of gift-giving as a way to show appreciation and gratitude, but to be used in combination with other forms of recognition and appreciation, such as verbal recognition, quality time, physical touch, and acts of service.

So now that you can see the experts opinions on the benefits of corporate gifting. Make it truly memorable and gift your employees and tasting experiences. If you have remote teams then choose a virtual tasting experience. If not then get together in-person with a face-to-face tasting.

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